There’s no question that the pandemic turned many supply chains and businesses on their heads. But what are the trends in B2C eCommerce moving forward and other current market conditions that will impact these trends? While things are always changing and the future is always uncertain, we’ve put together a few expected B2C eCommerce trends post-pandemic that will help guide you and your business towards shipping success.
eCommerce is Here to Stay
We’re sure you’ve heard the phrase “new normal” a million times by now. But understanding the new normal for eCommerce is a necessity rather than a luxury. eCommerce, online shopping, digitalized freight shipping management, these are all expected to be the industry standards for years and years to come. If there was one area of logistics that succeeded last year, it was eCommerce. US eCommerce grew 44% in 2020 as consumers spent over $860 billion online.
Consumer behaviors have shifted permanently due to the pandemic. It’s important to know how to manage customer shipping expectations moving forward and how to make the most out of eCommerce shipping so it is an established practice in your supply chain.
Speaking of changing customer expectations, Metapak conducted a survey that delivers deep insights into what people really want from delivery:
- 38% of consumers surveyed said they would never shop with a retailer again following a negative delivery experience.
- 60% of customers have chosen a competitor who offered better delivery options.
- 74% of those surveyed rated free shipping as a very important feature during the check-out process.
- 45% of shoppers abandoned a shopping cart because of inadequate or disappointing delivery options.
Automation is King
It’s clear what customers are looking for nowadays and what they’re expecting out of the businesses they choose to shop or do business with. Meeting these needs means a necessary abandonment of manual practices that can be replaced by digital automation. Businesses everywhere are facing labor shortages in great numbers these days, which creates an even greater need on increasing automation in the supply chain.
How can B2C-focused businesses embrace automation? What parts of the overall supply chain for any business can be automated? Back-office supply chain management will be among one of the first places a supply chain implements automated practices. Freight paperwork such as the Bill of Lading (BOL), carrier and lane solution research, tracking, business insights, all of these things can be managed by a transportation management system (TMS) which will support automated supply chain initiatives.
These types of software and technologies will be the standard for B2C eCommerce organizations moving forward. Embracing the technology of the digital age of freight will mean you stay competitive and meet the needs of your customers.
B2C, Meet 3PL
Third-party logistics companies (3PLs) like FreightCenter serve a one-stop shop for anything and everything freight related. B2C supply chains can leverage the resources of FreightCenter to better navigate the world of shipping in the post-pandemic era. Our powerful TMS platform centralizes your search for carriers and lanes and helps you compare rates all in one place. Automate your supply chain and guide your eCommerce strategy in the right direction.